8 façons éprouvées de faire de l’argent dans l’immobilier

Vous n’avez pas besoin d’une énorme quantité de capital pour trouver et réaliser des affaires lucratives.


L’immobilier a peut-être produit plus de richesse que toute autre industrie, mais les gens restent sceptiques quant à l’idée d’entrer dans la mêlée. La plupart pensent qu’ils doivent commencer avec une sorte de capital, mais ce n’est pas toujours le cas. Le seul pouvoir magique dont vous avez besoin est de pouvoir trouver l’argent, et souvent on ne parle pas beaucoup d’ouvrir un compte d’entiercement. Si vous savez ce que vous faites, vous pouvez faire de l’argent dans l’immobilier même si vous ne faites que commencer.

Vous ne le croyez pas ? Prenez l’histoire de Kent Clothier, par exemple.
Clothier a ouvert son premier dépôt en sous location pour 500 $. Il n’a fait que trouver une maison en ruines et un acheteur motivé et les a réunis. Aujourd’hui, il retourne plus de 1 000 propriétés et en gère 5 000 par le biais de sa société. Graziosi a grandi dans un parc de roulottes. Il a vécu dans une salle de bain pendant un an avec son père quand il avait 12 ans. Il n’avait aucun avantage. Pas de capital de démarrage. Aucune aide de personne. Mais d’une manière ou d’une autre, il a réussi à faire de l’argent dans l’immobilier et possède aujourd’hui plus de 400 propriétés dans son portefeuille. Il y a beaucoup d’autres exemples de cela aussi. Le point ? Vous n’avez pas besoin de beaucoup de capital de départ pour faire de l’argent dans l’immobilier. Mais vous avez besoin des connaissances et du savoir-faire.

La plupart des gens pensent qu’il est plus facile de faire de l’argent en ligne que de faire de l’argent sérieux dans l’immobilier. Mais les deux sont difficiles si vous ne savez pas ce que vous faites. Lorsque vous avez une bonne connaissance du terrain et que vous comprenez le chemin à suivre, vous pouvez faire des progrès.

Voici ce dont vous n’avez pas besoin pour générer un revenu sur le marché de l’immobilier.

Vous n’avez pas besoin de crédit : Même si vous avez un mauvais crédit, il y a des moyens d’avancer si vous êtes suffisamment engagé. Plusieurs des méthodes dont il est question dans ce document ne reposent pas du tout sur le crédit. En fait, de nombreux investisseurs immobiliers prospères ont commencé sans crédit ou même avec un mauvais crédit. 

Vous n’avez pas besoin d’un capital important :Vous n’avez pas besoin de capital pour faire de l’argent dans l’immobilier au-delà de quelques centaines de dollars pour ouvrir un compte d’entiercement. Bien sûr, cela signifie qu’il faut aller chercher les maisons les moins chères ou les propriétés en difficulté et prendre les contrats. Cela signifie également qu’il faut trouver des prêteurs ou d’autres investisseurs qui peuvent vous aider à conclure des marchés. Cela pourrait même s’appliquer aux rénovations domiciliaires, à condition que vous sachiez trouver l’argent nécessaire. 

Vous n’avez pas besoin d’actifs importants : Il existe une autre idée fausse selon laquelle vous devez mettre en place des actifs importants pour obtenir un contrat ou acheter une propriété. Vous n’avez pas besoin de faire cela, mais vous devez comprendre comment fonctionne un financement créatif. La plupart des gens s’arrêtent tout simplement sur leur lancée parce qu’ils ont cette conviction sur ce dont ils ont besoin pour démarrer. 

Related: 10 Lessons this Entrepreneur Learned from Flipping $100 Million in Real Estate

Comment gagner sa vie en investissant dans l’immobilier

When it comes to real estate income, there are two ways to generate cash. You can generate passive income by buying and holding, while you can generate an active income by flipping contracts, doing renovations or adding value in another area — such as putting together property development deals. It might seem overwhelming at first, but it won’t be as intimidating once you gain experience.

When most people think about making money in the real estate sector, they ask the following types of questions:

How can I invest in real estate with no money? You can utilize a variety of methods that includes any of the following:

  • Seller financing through lease options
  • Trading fixed assets such as cars, jewelry and more
  • Taking over someone else’s mortgage payments who might be in a distressed situation
  • Bringing in an investment partner with cash
  • Borrowing from a bank or getting a hard money loan
  • Taking out a home equity line of credit
  • Utilizing a peer-to-peer lending network

How does a real estate investment work? Real estate investing works on the concept of cash flow, which means that your income has to exceed your outgoing expenses. This is known as a positive cash flow. This can work for both long-term residential and commercial rentals as well as it will work for short-term vacation rentals.

Is it good to invest in real estate? Absolutely. This is one of the sources (aside from being a business owner) that has generated the most wealth in our history.

What is a wholesale deal in real estate? Wholesale is akin to flipping properties, except you never take ownership of the home when you flip real estate contracts. You can learn the specific strategies for doing this from REWW and other data aggregators for the wholesale flipping market.

That being said, there are eight primary strategies for generating a real income in real estate. Whether you can earn a passive income or active income depends on the strategy you implement.

Related: 8 Ways Real Estate Is Your Smartest Investment

1. Long-term residential rentals

One of the most common methods for making money in real estate is to leverage long-term buy-and-hold residential rentals. People will always need a place to live, and that means getting involved with rental properties. You need to do the proper amount of due diligence to source your property by keeping three principles in your mind: location, location, location.

Yes, you’ve heard it before, but location is everything when it comes to real estate. Not only does this apply for actually an increased asset value over time, but also in your ability to quickly rent that property to a long-term tenant. When you’re considering long-term residential rentals, look for a great location. That’s more important than the current state of the property itself. In fact, run-down homes in great locations are one of the best investments you can make.

This involves a more traditional approach to making money in the real estate market. It means buying a property with some cash on hand to make a down payment and then holding that property for the long term. Depending on your personal situation, you can easily grab that property for a very low or even no down payment. That’s especially true if this is a pre-existing, income-producing property.

If there’s positive cash flow in a residential rental, then it could be a great investment. However, you’ll likely not find that too easily, unless the current owner is unloading for personal reasons due to a divorce or other need to liquidate that property that necessitates having some cash on hand.

2. Lease options

Lease options can be a great way to get involved in real estate without having to put up a significant amount of capital or even have great credit at the outset. You’re leasing with an option to buy. This tends to work well when the real estate market is climbing because you’re creating a pre-set price at which you can later purchase the property.

If, for example, the property market climbs substantially, you can buy that property at a discount. You could also potentially turn around and sell your rights for that purchase to someone else. The clear bet here is on the bull market in real estate. As long as this is an option you can exercise and not something set in stone that says you have to purchase at the end of the lease regardless, then you could very well turn a profit.

3. Home-renovation flips

The fix-and-flip culture has exploded. Thanks to the popularity of home renovation shows, we’re experiencing a massive boom in the traditional renovation flip market. While there can certainly be a lot of money to be made here, navigating these waters in the beginning can be tricky. When you lack the knowledge or the experience, you could find yourself on the losing end if you don’t select the right home.

Matt Larson has flipped more than 2,000 homes in Iowa and Illinois. Over the course of that time, he’s learned some lessons on what to look for and what not to look for when flipping a home with a renovation. His advice? Go after the ugliest homes in the nicest neighborhoods. That’s where the real value is. The other difficulty here is not only finding those homes when you’re not well-networked with real estate agents, but also understanding your after-repair value.

How much will the home be worth once you’ve invested in fixes and repairs? To accurately determine that, you need a strong relationship with a general contractor and an on-site tour of the property. While buying site-unseen at an auction might seem alluring, unless you really know what you’re doing, you could lose money. However, making money on a home-renovation flip can be rather straightforward — as long as you understand the underlying costs and potential value.

John and Julie Wakefield, a husband-and-wife flipping team who’ve done hundreds of flips, say something similar. They advise not to bite off more than you can chew, and more importantly, you should look for creative ways to help others. Success as a real estate investor has as much to do with how creatively you can solve problems as it does how well you can crunch the numbers.

Related: Buy a Rental Property Before Year-End: Why and How

4. Contract flipping

One way that you can make money from real estate without having to put up very much capital or credit is to flip contracts. All you have to do is find a distressed seller and a motivated buyer, then bring them together. While locating a distressed seller might seem difficult, Clothier has systemized the entire process for doing this. The trick with contract flipping is to identify the distressed seller and locate a ready-to-go buyer.

By bringing these parties together, you’ve cut out the need to go hunting for a buyer after you’ve entered a contract. That situation presents more risk. Instead, by locating the sellers and the buyers beforehand, you can easily enter into a contract with the confidence that you won’t get stuck having to close escrow on the property.

To do this, you have to be able to identify either vacant homes or homes that are behind on their mortgages. That’s the tricky part. You’re effectively trying to find distressed sellers, but homes that are already vacant are primed for an opportunity like this.

5. Short sales

Short sales occur when the current owner of their home is behind on their mortgage but the property hasn’t yet entered into foreclosure. In order for this to happen, all parties have to agree to the transaction since the property is being sold off for less than is owed on the existing mortgages. This can be a great opportunity to make a quick profit without investing into lengthy renovations.

However, succeeding with short sales or any other default-type auctions is often tricky. You usually need to pay for the homes outright in cash, and sometimes that has to happen site-unseen. Short sales are better than auctions because you get a chance to check out the home and enter into a negotiation process. Unless you’re a seasoned investor, jumping in without an inspection and complete review could be risky.

Short sales take time, but they can be well worth the wait. The potential return on a short sale can be instantaneous. Tens of thousands to hundreds of thousands of dollars can materialize as soon as the property purchase goes through because the bank is engulfed in a bad investment. But don’t expect to get the property for a steal — you’ll still have to negotiate a relatively fair price. Depending on how badly the bank wants to unload that property, it could sit around and wait for another buyer, so don’t try to low-ball too far.

Related: ‘For Sale by Owner’: the Benefits of DIY Real Estate

6. Vacation rentals

Vacation rentals can present a lucrative path to profits in the real estate marketplace. Not only can you make some side hustle income from vacation rentals, but you could potentially make a significant amount of money and build up a substantial passive income stream if you’re in a highly-trafficked tourist locale. Places like Los Angles, Miami and other tourist hotbeds are well known for having high demand for these short-term rentals.

I’ve long been a firm believer in the vacation rental market. The best part? You don’t even need to own the properties to make money. Some of the world’s most successful property management companies that specialize in vacation rentals don’t actually own the homes but do provide a high-end consumer experience.

How do you participate? Leverage existing relationships with owners in your area. Network with others. Build bonds. Create systems. Ensure the upmost satisfaction. Go above and beyond for anyone staying at the homes you manage. And see how you can help to take some of the time and stress off of the present owners’ existing rental businesses. If you have a property, list it on a site like Airbnb, HomeAway or FlipKey before managing vacation rentals for other owners.

7. Hard-money lending

Hard-money lenders provide short-term loans to people who normally wouldn’t qualify for those loans. In order to participate in hard-money lending, you’ll need some capital behind you. These are loans that are often at high interest rates because they’re for very brief periods. To close your first deal, you could turn to a hard money lender. If you have what you feel is a “sure thing” but lack the capital, this could be your best bet.

You could also become a hard money lender, but you’ll need some capital. This likely isn’t going to be the first way you start out making money in real estate, but as you build your network, capital and a solid portfolio of deals, you could provide these bridge loans and make a great rate of return.

Even if you lack an enormous amount of capital, as long as you can successful identify the right deals, provide a small amount of money and generate a high success rate, you can likely find investors to come on board without much difficulty. The interest rates here make sense. There’s more risk but also more reward. It can be a way to keep your cash fairly liquid and generate a nice profit in the short term without having to wait years and years for those returns to materialize.

8. Commercial real estate

One of the great opportunities in real estate for making a considerable amount of money is to invest in commercial real estate. Commercial real estate developers focus not only on flipping properties but also on developing them, adding value to properties in order to increase their net incomes through renovations and upgrades. They also consult on projects that might take more seasoned real estate investors to see to fruition.

Ali Safavid, founder of 5209 Investments, says commercial real estate is one of the most lucrative sources for both income and profits in the real estate market. As long as you can find ways to add value to the exchange, investing in commercial real estate can be one of the largest income generators you’ll find.

People always need office space and retail to run their businesses. These physical locations are bread and butter in the real estate niche. As you grow, you can find ways to open up shopping malls, develop large scale buildings and more. But you have to start somewhere.

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